SKULLCANDY DEBUTS “SOUND WITHOUT BOUNDARIES”
A CAMPAIGN TO INSPIRE CHANGE AND CHAMPION POSSIBILITIES
Brand Campaign Encourages Consumers to Break Boundaries Through Multifaceted Influencer Personalities, Nonprofit Support, Unique Product Collaborations and Compelling Content
New Delhi, India – April 6, 2021 – Skullcandy Inc., announced today its all-new Sound Without Boundaries brand campaign. Born from the broad-ranging social justice movements of 2020, the year-long campaign illuminates important cultural issues while illustrating how music, coupled with Skullcandy’s true wireless technology – which enables people to live free from wires – can inspire everyone to break boundaries.
A roster of 17 multi-dimensional athletes, musicians and visual artists – deemed Boundary Breakers – will serve as the centerpiece of Sound Without Boundaries initiatives. The personalities, who aren’t just crushing their craft but also using their platforms to inspire others and advocate for change, include:
Skullcandy will spotlight each Boundary Breaker in a profile video as well as several other pieces of content, each concepted, produced, directed, filmed and edited by its in-house creative team. The content will run across Instagram, YouTube, Twitter and Facebook and be supported by a paid ad spend.
“Like so many others, we were deeply impacted by the events of 2020, and as a brand, Skullcandy felt compelled to use our platform and resources to promote positive change,” said Jessica Klodnicki, Chief Marketing Officer, Skullcandy. “Sound Without Boundaries is our way of illuminating people who rise above the status quo and support causes that resonate with our Millennial and Gen Z consumers. We are proud to be an authentic conduit between the playlists that inspire them and the boundaries they are seeking to break.”
Outside of celebrating the captivating storylines of its Boundary Breakers, Skullcandy will also bring Sound Without Boundaries to life in other ways:
Skullcandy is the original lifestyle audio brand. Based in Park City, Utah, the company designs, markets and distributes audio products through a variety of global channels in some of the most important cultural hubs in the world. The company’s website can be found at https://www.skullcandy.com.
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