India, Delhi, 1st Oct, 2019: Skullcandy, Inc., the original lifestyle audio brand, announced today the expansion of their immersive audio category with the launch of Crusher ANC. The new feature-driven headphone brings a unique active noise canceling experience to users, promising the chance to explore audio like never before.
Crusher ANC unlocks dimensional sound through the combination of three innovative technologies: Skullcandy Sensory Bass, Active Noise Cancellation, and Personal Sound. The only headphone on the market to combine these three technologies, Crusher ANC is designed to take listeners deeper into their music and movies than ever before.
Commenting on the global and India launch, Amlan Bhattacharjya, CEO, Brand Eyes, Official Distributor of Skullcandy in India, said, “We are elated to present Skullcandy’s latest offering -Crusher ANC to the Indian market, loaded with unrivalled dynamic features. The enhanced Crusher ANC comes with a famous sensory bass immersion, supported with proprietary active noise cancellation for an industry-first personalization experience. Packed with advanced technology under the hood, Crusher ANC recreates a live-concert’s euphoria so that you just don’t hear but feel the music like never before.”
Adjustable Sensory Bass, Skullcandy’s patented bass technology, is responsible for the experiential bass. Crusher ANC delivers Skullcandy’s broadest range of adjustable sensory bass to date, offering listeners new layers of sound in any track. The bass response slider can be adjusted up or down, based on personal preference.
The key Personal Sound feature enables the listener to custom-tune the headphone to their own unique hearing through the all-new Skullcandy App. Whether it’s a bass line, background vocals, or a unique sample, the personalized sound profile will allow listeners to hear layers of their music and movies more vividly—like they’re hearing it for the first time. The app also enables toggling personal sound profiles on and off, easy in-app pairing, headphone firmware updates, product registration, and access to user guides.
The Active Noise Cancellation feature plays a critical role in keeping the broader bass range absolutely pure. The technology actively monitors the surrounding environment to filter out external noise, maintaining a crisp audio quality. An ambient mode deactivates Active Noise Cancellation by touching and holding the left earcup when the listener wants to be aware of their surroundings (e.g., commuting in the city or listening for their boarding zone at the airport) while still enjoying their music.
Lastly, Crusher ANC boasts up to 24 hours of battery life plus Rapid Charge technology, providing three hours of playtime with just a 10-minute charge. It comes packed with a full suite of media controls including activate assistant, a removable AUX cable, and a durable flat-fold travel case. And if it’s ever misplaced or stolen, Crusher ANC includes a built-in Tile® tracker so owners can easily locate it using the Tile® app on a mobile device.
Crusher ANC is the latest addition to Skullcandy’s massively successful Crusher Headphone franchise, which broke through in 2016 with the original Crusher Wireless headphones. This just-released iteration, Crusher ANC, is the capstone of the franchise and pinnacle representation of Skullcandy’s brand promise: ‘Music You Can Feel’.
Crusher ANC will be available on Skullcandy.in in different colorways Deep Red and Fearless Black on 1st October 2019 for INR 24,999.